We were fortunate to meet and have a conversation with Dell's lead blogger Lionel Manchaca at SXSW earlier this year. He spoke briefly about their Ideastorm, but really focused on sharing best practices around corporate blogging. When I noticed Dawn on the agenda at the Community 2.0 Conference, I knew we had to do a follow up conversation with her. Dawn leads the Ideastorm initiative and the insights she shares in this podcast are essential for anyone considering engaging customers (or employees) in co-creation or idea management. Download this podcast or stream it below.
* Recorded at the 2008 Community 2.0 Conference and cross-posted on Jim Storer's Mzinga blog.
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