Opportunities for Richer Insights, Better Decisions & More Accurate Predictions

According to a recent Forrester study, "market insights' skill sets are trailing behind both the available technology and the demands from stakeholders for more forward-looking guidance, predictive analytics and strategic insights."*

The Future of Consumer Intelligence will showcase the latest technologies available to researchers and share the insights and knowledge you need to meet the demands of your organization. The Future of Consumer Intelligence will help you uncover the opportunities for richer insights, better decisions and more accurate predictions about future behavior.

NEW for 2013 
• World Renowned Statistician Nate Silver shares insight into Big Data and Predictive Analytics (and how he accurately predicted the outcome of all 50 states during the 2012 presidential election!)

• An agenda that reflects the trends in the research industry - sessions and speakers explore what will happen in the future, not what has already happened

• A Full 360 Degree View of Your Consumer. Uncover connections and expose hidden patterns using technology, deeply understand your customers, and engage and deepen your customer relationships for more profitable outcomes

• Market Research Technology for Financial Services Symposia sharing insights and best practices for using the mobile wallet, consolidation, leveraging social, consumer intelligence data and more.

Plus, more of what you've come to expect from the TMRE brand:

• World-Class Speakers from American Family Insurance, Coca Cola, Clorox, General Motors, Heineken, Intel, Johnson & Johnson, MasterCard, Microsoft, Starwood Hotels & more.

• Make Meaningful Connections through the Future of Consumer Intelligence 'matchmaking program'. Our team helps to identify those attendees who share common interests who you will most benefit from meeting.

• New & Improved Networking Platform! A year-round virtual community, FOCI Connect allows you too connect with fellow attendees before, during and after the event.

• No Commercialism from the Platform. We've recruited a Core Planning Team staffed by industry experts to ensure you hear content-driven presentations, not sales pitches.

Download the brochure for the complete conference program. Register today to secure your spot and save 15% the standard rate.

Registration Information:

Please mention your LinkedIn priority code to save 15% off: FOCI13BLOG.
http://bit.ly/WsvHnp
Email: register@iirusa.com
Phone: 888.670.8200

* From Forrester's What Needs to Happen in Market Research in 2013 paper.

Related articles

• The Future of Consumer Intelligence Full Program is Now Available (digitalimpactblog.com)
• Forrester peers into next 5 years with 15 predictions (successfulworkplace.com)
• Learning From Kublai Khan: 5 Ways Advanced Analytics Can Help Organizations (blogs.sap.com)
• Connecting with your Target Audience Using Social Media | Alex Forss (alexforssmarketing.wordpress.com)

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The Future of Consumer Intelligence Full Program is Now Available

The explosion of big data and the integration of advanced analytics, "human" science and customer strategy are transforming our industry before our eyes. These changes bring new opportunities for us to gather richer, more impactful insights.

Are you harnessing this power to make the best decisions and more accurate predictions about the future?

The Future of Consumer Intelligence is addressing the industry evolution with ideas from sought after gurus like Nate Silver, World Renowned Statistician & Founder, FiveThirtyEight.com, Tom LaForge, Global Director of Human & Cultural Insights, The Coca-Cola Company and Alex Hunter, Former Head, Virgin Online.

They'll share insights into prediction science, cultural tracking, loyalty and much more. Download the brochure.

Topic areas include:

• Analytics - "From Data to Knowledge": uncover connections & expose hidden patterns to predict future behaviors using technology
• Insights - "From Consumers to People": deeply understand customers and how they live

• Relational Database Strategy - "From Insight to Action": engage, build and deepen customer relationships for profitable outcomes

Plus hear from:

• Rick Smolan, Creator, Human Face of Big Data
• Andrew Zolli, Executive Director and Chief Creative Officer, PopTech, Author, Resilience
• Henry Mason, Global Head of Research, Managing Partner, TrendWatching.com

• And more, download the conference brochure for full program details

Together, let's embrace new opportunities and new ways of thinking about our industry. Here's to a great year.

Register by Friday, January 18th to lock in the year's lowest rates to attend. Save $700 off the standard & onsite rates!

Registration Information:

Mention your Blog VIP code: FOCI13BLOG to save 15% off the standard and onsite rate.

www.FutureofConsumerIntel.com
Email: register@iirusa.com
Phone: 888.670.8200

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Poll Results: Why are businesses so slow to adopt mobile apps or websites?

Recently I created a poll on LinkedIn asking "Why are businesses so slow to adopt mobile apps or websites?" For example, this report from December 2012 showed that “The big news is that 12 percent of Interbrand’s Top 50 retailers don’t have a mobile presence” and another from September 2012 showed that "98% SMB websites are not mobile optimized."


While not statistically significant, this informal poll saw 67% of participants responding that the biggest reason was organizational resistance to change. And yes, that's a hard one to fight, when the organization isn't ready to change and the outstanding growth of mobile isn't convincing them, what do you do?

What do you think? Do you agree that this is the biggest challenge marketers face in trying to launch mobile marketing programs? Will 2013 finally be the year that organizations see the value and really start investing in mobile development and marketing?

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing.

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A Look Back: Top Content of 2012

We're about to step away from the keyboard for a bit here at the Digital Impact Blog to have an unmediated holiday season. I'm not sure that I agree that "Google [is] Making Us Stupid," but taking time away from normal activities has been shown repeatedly to increase creativity. Most recently, researchers at the University of Kansas and University of Utah tell us all to go take a hike.

In the meantime, December is the time for year end best-of lists and reflection. As our official "look back," here are our top 5 posts from 2012. Browse through and see what you may have missed during a busy year, and as always, let us know what you think!

Our number one most popular post in 2012 was the announcement of our webinar with Jeffrey Hayzlett,"Driving Change with Mobile Marketing Strategies." If you missed it, catch the recorded webinar here.

Also popular from our coverage of The Mobile Marketing Conference was "What's your Digital IQ?" featuring 5 digital brand predictions for 2012.

Rounding up the list are: a feature on Gilt Groupe, our "Community Manager Appreciation Day" post and the recap of our Mobile Marketing expert panel featuring Carrie Chitsey, CEO, 3Seventy, Joseph Cox, President, VMBC and Brent Drake, Vice President, Sales & Marketing, Best Fit Mobile & Marketing.

What were your favorite posts from this year?

To submit guest posts or content ideas for 2013, you can contact me, Michelle LeBlanc, at meblanc@iirusa.com

Happy holidays from the Digital Impact Blog team!

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing.

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Next Week: Winning the Brand Share Battle - Complimentary Web Seminar

In association with TNS, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar. This webinar is part of the 2012 Insights Webinar Series: Your resource for insights on the cutting edge.

Winning the Brand Share Battle
Tuesday, December 18, 2012, 1:00 PM - 2:00 PM (ET)
Presenter:
• Kirsten Zapiec, Senior Vice President, TNS

Reserve your Webinar seat now at: https://cc.readytalk.com/r/3qpxf2cfysqj
Please mention priority code: MWJ0022BLOG

Traditional research methodologies are fundamentally flawed. The industry relies on incomplete models that fail to reflect what people actually do, and fail therefore to give marketers a true understanding of what is happening to their brands - where the growth opportunities lie and when a brand is at risk.

To provide marketers with clear direction for profitable brand growth, research must better reflect how people make decisions. It must acknowledge that human beings are often indecisive, inconsistent and their spending patterns shift constantly for many reasons.

Using real examples from a global TNS study, The Commitment Economy, Kirsten Zapiec, Senior Vice President at TNS, will show you how to identify the biggest growth opportunities for your brand. They will reveal the three main marketing levers that prevent companies from taking advantage of these growth opportunities - and the best ways to deal with each of them.

Register Now: https://cc.readytalk.com/r/3qpxf2cfysqj
After registering you will receive a confirmation email containing information about joining the webinar.

This webinar is sponsored by: TNS

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